After nearly five decades at the top, the Ford F-150 pickup truck is no longer the best-selling vehicle in the United States.
For 47 years, no other car managed to dethrone the F-150, and since the F-Series debuted 77 years ago, Ford has sold over 41 million units. But with the automotive market shifting towards SUVs, EVs, and more fuel-efficient vehicles, the legendary pickup has finally been overtaken.
A model from Toyota now holds the title of America’s best-selling vehicle.
Toyota RAV4 Overtakes the Ford F-150 in Sales
According to a study by Jato Dynamics, the Toyota RAV4 has officially surpassed the Ford F-150 as the country’s best-selling car.
For years, the RAV4 has been a close contender, but as consumer preferences continue to favor SUVs, Toyota’s popular model has finally taken the lead.
Hybrid powertrains likely played a big role in boosting RAV4 sales, while a five percent drop in F-150 sales—down to 460,915 units in 2024—further tipped the scales. Meanwhile, Toyota saw a nine percent sales increase, moving 474,193 RAV4s last year.
The RAV4 has long been the best-selling SUV in the U.S., with the Ford pickup being its biggest rival. But with this recent shift, it could be a sign that pickup trucks are slowly losing their grip on the market.
Honda CR-V Claims Third Place
The Honda CR-V secured third place on the list, rounding out the ‘podium’ of best-selling cars.
Though still trailing Ford and Toyota in numbers, the CR-V saw an 11 percent rise in sales, with Honda selling 402,791 units in 2024—an impressive feat, especially considering it outperformed the Tesla Model Y, which currently holds the title of the world’s best-selling car.
Tesla’s Model Y sales dipped by three percent last year, with the EV manufacturer moving 372,613 units in 2024.
Meanwhile, at the bottom of the top 10, the GMC Sierra 1500 faced tough competition in the pickup truck segment. It lagged behind both the F-150 and the Chevrolet Silverado 1500, with GMC selling 216,248 units—a solid 11 percent increase from 2023.
